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About

An independent media-tech company.

We started in 2017 with a single Telegram channel. Trying to sell advertising on it, we kept hitting the same wall: nobody could tell us honestly how many people we were reaching. So we wrote the measurement tool ourselves, and then we started building the channels ourselves. Today we run eleven live products and our own ad inventory.

2017

Founded

11

Live products

>40

Specialists on the team

9

Markets we publish in

Timeline

What happened in nine years.

One channel

We started with a single channel publishing technology news. First advertising revenue landed in month six.

2017

Measurement tool

Unable to verify anyone's reach numbers, we wrote our own tracker. That was the first version of Nabız.

2019

Channel network

We stopped using middlemen and started buying and building channels. We ended the year with 20.

2021

Radar

We opened up the ad creative archive. Built for our own competitor research, it became the first product we sold externally.

2023

Panel & API

Launched the self-serve console and the public API, so advertisers could run campaigns without talking to us at all.

2025

Akış

Our first direct-to-consumer product entered open beta — and our first revenue line not tied to advertising.

2026

Philosophy

We build products, we don't sell services.

Advertising isn't a service line for us; it's what the products we build produce naturally. That distinction settles most of our day-to-day decisions.

We show the source

If we can't tell you where the reach comes from, we don't sell it. That's the reason we don't buy inventory from middlemen — if we did, we couldn't show you the source.

A platform is a choice, not a dependency

Today our weight sits in messaging apps. Tomorrow it may sit somewhere else. We build products so they don't depend on a single platform's rules.

The data stays open

Part of the Radar and Nabız data is free and public. Measurement is worth something when it can be audited; when it can't, it's marketing.

Headquarters

Istanbul, nine markets.

The head office is in Istanbul. Most of the team works remotely, and in every market we publish in, language and regulatory work runs through local advisers.

TürkiyeGermanyNetherlands UAEAzerbaijanKazakhstan PolandRomaniaUnited Kingdom

Contact

Whatever you want to talk about.

Advertising, partnerships, press, or plain curiosity. It goes straight to the relevant team — no forms.

hello@varyexa.media See the teams